According to the policies approved by the Internet Corporation for Assigned Names and Numbers (ICANN), the contact information a domain is registered with must be correct and accurate all the time. Moreover, this info is openly visible on WHOIS lookup web sites and while this may be OK for firms, it may not be very convenient for individuals, since everybody can see their names and their personal home and email addresses, particularly in an age when identity theft is not that uncommon. For this reason, registrar companies have introduced a service that hides the details of their customers without modifying them. The service is referred to as Whois Privacy Protection. In case it’s activated, people will view the details of the registrar company, not those of the domain owner, if they do a WHOIS lookup. The Whois Privacy Protection service is supported by all generic domain extensions, but it is still not possible to conceal your details with certain country-code ones.